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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
$24.95 AUD
Category: Business
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, l ...Show more
The Carbon Almanac by Seth Godin
$37.99 AUD
Category: Current Affairs
When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not o ...Show more
The Dip: The extraordinary benefits of knowing when to quit (and when to stick) by Seth Godin
$24.99 AUD
Category: Business
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how ...Show more
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